Press information: Veil and Promise

All images listed on this page can be used free of charge for reporting on the exhibition Veil and Promise quoting the corresponding image credits.

Short text
The visual representation of buildings and urban spaces is one of the most important forms of communication in contemporary architecture. In the urban space these visualisations are often used for advertising purposes, decorating scaffolding and construction site fences. The exhibition Veil and Promise investigates the phenomenon of real estate advertising in the public space. Images by photographer Hans-Georg Esch of posters from all over the world are juxtaposed with texts by Reinier de Graaf, AMO/OMA, visual analysis by graphic designer Rosa Nussbaum as well as an installation by artist Sven Borger.

Exhibition in the framework of the joint project Art of Seduction to mark 100 years of graphic design by Kunsthaus Graz, Graz Museum, cultural centre KULTUM – Kulturzentrum bei den Minoriten, HDA – House of Architecture, the Institute of Design and Communication at FH Joanneum University of Applied Sciences, WKO Steiermark – Advertising and Market Communication Section of the Styrian Economic Chambers, and Ankünder. Initiated by Siegfried Gruber, coordinated by Creative Industries Styria.

Opening:
21st September 2022, 8p.m.
Exhibition:
22nd September – 30th October 2022
Opening hours:
Tue–Su, 10a.m.–6p.m.

Press contact:
Yvonne Bormes
+43 316 323500-16
presse@hda-graz.at

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Veil and Promise

Exhibition

The visual representation of buildings and urban spaces is one of the most important forms of communication in contemporary architecture. In the urban space these visualisations are often used for advertising purposes, decorating scaffolding and construction site fences. The exhibition Veil and Promise investigates the phenomenon of real estate advertising in the public space. Images by photographer Hans Georg Esch of posters from all over the world are juxtaposed with texts by Reinier de Graaf, AMO/OMA, visual analysis by graphic designer Rosa Nussbaum as well as an installation by artist Sven Borger.

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